Hot Button # 1 - Make the Money
Hot Button # 2 - Ease of Change
Hot Button # 3 - Evidence and Proof
Hot Button # 4 - Proof of Support
Your prospect wants to make a change in their lives. They want to make the best decision, and may have some information concerning the opportunity, but desire more. Often the information they have was conveyed by word of mouth and is sketchy or inaccurate. They want to make a change with something new and challenging.  Your prospects are feeling confused as to what is actually a good opportunity. It is difficult to decipher the information concerning the solution. There appears to be little reliable information. There is a fear of getting an awful deal and they are skeptical. There might also be a lack of time in which to make the decision. The most important factor to the prospect is results and evidence proving that they could be successful. The prospect wants the opportunity that they enter into to match the expectations they have developed. Your marketing must deliver credible, educational information about the opportunity and what options are available. The important factors center around evidence. This even applies to niche businesses. |
The biggest problem for the prospect is the lack of information, or not trusting the information that is coming from the franchisor. Lack of options and information can be a problem to the prospect too. The typical experience is mixed, but generally, most individuals have not had very much experience with franchises or opportunities and need clear and effective marketing to educate them and make them feel comfortable with their decision. Any objections will be of the "Educate me..." type. Tell me a story and then prove it. The prospect needs to get a story they can validate. They need to see the options and selection and then be educated on the products or services. Your prospect expects to achieve results with your opportunity. Your marketing has to give them the confidence that they can do it with your system. You will be judged on your marketing materials to them and those that you provide to help them succeed in your opportunity. Contact us today to arrange a free assessment of your marketing requirements. |
