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Our Philosophy on Marketing
- Marketing is for all business, not just big business.
- Small and medium sized businesses are at a disadvantage against their larger, deep-pocketed competitors. At Floodgate Marketing we believe your disadvantage should not only be eliminated but the playing field tilted in your favour using marketing strategies and tactics that put you in a winning position against the Goliaths of your industry.
- We believe the marketing we produce should be quantifiable and measurable to allow you to exploit the programs that give the best return.
- All businesses should have access to high level marketing expertise.
- We believe in small-scale testing to prove a concept before committing your valuable resources on a full-scale program.
- Marketing programs should be treated just like sales people - keep only the ones that generate results.
- It is our responsibility to manage our own overheads so you can affordably access our services.
- We believe that outsourcing marketing activities is the most cost-effective manner of marketing for any business.
- We believe in sharing free resources and training to educate you about marketing strategies and tactics.
- Marketing is science – not art.
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