Category: Lead Generator
Industry: Financial Products
This ad was designed to promote a commodities index. It was specifically created with a clean, simple, analytical look and feel because it’s the kind of information Bloomberg users are accustomed to seeing. They make decisions based on detailed financial reports, charts and graphs with facts and figures - hold the marketing hype. The offer for more information was what the prospect would logically consider to be the next step to learn more about the index – an offering memorandum.