Hot Button # 1 - Fix it right the first time
Hot Button # 2 - Fix it fast or on time
Hot Button # 3 - Honesty - don't charge me more, don't fix it unless needed
Hot Button # 4 - General Customer Service
Hot Button # 5 - Guarantee
The Service Industry model is similar to the professional; each service provider wants to be perceived as the expert in the services they provide. The model differs in that this model is lower in emotional intensity but is more frequent. Your prospect needs someone to do something for them. Something that they don't know how to do, don't want to do, or don't have time to do.  Your prospects are feeling confusion as to who is actually any good. It is difficult to decipher the information concerning the solution. There is a fear of getting awful service, they are skeptical, and have more than likely had a negative experience with a service provider in the past. If your marketing is not credible it will not overcome their skepticism and your closing ratio will be low. |
The most important factors to your prospect are results and education. Fix it right, fix it the first time and don't fix what doesn't need to be fixed. Your prospect wants to be educated about the service and what options are available. Honesty is important as well. The typical experience is negative for the service industry. Any objections will be of the "Educate me..." type. Your prospect needs to get a story they can validate. They need to see the options and be educated on the service. Your prospect expects results and your marketing has to remove their skepticism and give assurances that the solution they seek is best delivered by you. Contact us today to arrange a free assessment of your marketing requirements. |
